WVH x Joybird x Pantone - 2025 Color of the year campaign

Elevating Design Through Color - WVH’s Contribution to the Joybird x Pantone Partnership.

For this project, Joybird, a leader in customizable, stylish furniture, partnered with Pantone to unveil the Pantone Color of the Year in a captivating campaign. Central to this announcement was the strategic inclusion of WVH products, carefully selected to enhance the visual storytelling and elevate the impact of the Color of the Year.

By providing high-quality panels that seamlessly complemented the chosen hue, WVH played a pivotal role in bringing the collaboration’s creative vision to life.

This case study explores how WVH’s contributions amplified the campaign’s aesthetic appeal, broadened its reach, and strengthened brand recognition within the design community.

The announced pantone for 2025 is PANTONE 17-1230 Mocha Mousse which can be seen here on Joybirds' Amelia, Grand Chair. 

What wood slat panel product did they use?

Joybird used our ‘Luxury American Walnut Acoustic Slat Wood Wall Panels’ for this project to add a cosy warmth to the room without taking away from the scene or pull focus from the purpose of the campaign whilst providing a modern look.

About the Luxury American Walnut Acoustic Slat Wood Wall Panels

• Superior acoustic properties

• Recycled felt material

• Modern design

• Easy to install

• Luxury satin oil finish

• The original acoustic slat wood panel

Why Joybird Chose WVH™?

• Aesthetic Compatibility: WVH products have a premium, contemporary design that aligns well with Joybird’s stylish, modern aesthetic. Featuring WVH pieces complements Joybird’s furniture and enhances the overall visual appeal of the campaign.

• High-Quality Craftsmanship: WVH is known for meticulous attention to detail and quality, which reflects positively on Joybird’s brand image. Associating with a brand like WVH highlights Joybird’s commitment to excellence.

• Visual Harmony with Pantone Colour of the Year: The textures, finishes, and colors of WVH products can be curated to harmonize with the Pantone Colour of the Year, creating a cohesive and visually striking presentation.

• Brand Synergy: As Pantone and Joybird target design-conscious consumers, WVH’s premium, design-focused products appeal to the same audience, enhancing the overall campaign’s appeal.

• Mutual Brand Exposure: Featuring WVH in the campaign provides Joybird with access to WVH’s audience and vice versa, broadening the reach for both brands.

• Proven Collaboration Success: If WVH has previously partnered with other high-profile brands or campaigns, Joybird may have been drawn to their reputation for delivering impactful visual contributions.

• Innovative Styling Options: WVH offers unique designs that can enhance Joybird’s displays, adding depth, luxury, or contrast that highlights the Pantone Colour of the Year in a fresh, memorable way.

Installation

Our Luxury American Walnut Acoustic Slat Wood Wall Panels were used in this project. The ease of installation was important for Joybird to be able to easily install, move and uninstall these panels without leaving damage and not to add unnecessary install time to the photoshoot.

Warm neutrals, elevated style - indulge in what makes you happy